Microsoft Worldwide Brand Studio

Office and Apple Instructional Videos

Microsoft Worldwide Brand Studio

Office and Apple Instructional Videos

Copywriter + Visual Designer

The Ask

Showcase how Office and Apple work better together. Highlight Office 365 on Apple devices to reveal the simplicity and productivity of engaging Office features on Apple products. Videos should depict “ah-ha” moments for the users. Each video should highlight an Office 365 feature in an authentic way that resonates with students, millennials, and professionals. The style is clean and simple, with a nod to playfulness. Videos are for internal use at Microsoft's Retail Experience Center. 

Concept

Office and Apple work better together

Concept Boards

PowerPoint Designer

Tech: MacBook Pro

Scenario: Freelance wedding photographer uses PowerPoint Designer to share a sneak peak of a client shoot.

Screen Shot 2021-01-03 at 9.48.00 PM

Word and Excel Split Screen

Tech: iPad

Scenario: An intern is using an Excel document on their iPad to create a presentation for their boss. It is detailing their quarterly ROI and projections. They transfer graphs from Excel to Word. 

Screen Shot 2021-01-03 at 9.47.41 PM

Storyboards and Videos

PowerPoint Designer on a MacBook

Screen Shot 2021-01-03 at 9.53.55 PM
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Screen Shot 2021-01-03 at 9.53.43 PM

Word and Excel Split Screen

Screen Shot 2021-01-03 at 10.13.04 PM
Screen Shot 2021-01-03 at 10.13.24 PM
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Screen Shot 2021-01-03 at 10.14.02 PM

Specs

1920x1080 mp4 videos 


Tools

Pencil + Paper

Adobe Creative Suite



 


Work

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Office and Apple Instructional VideosCopywriting and Design

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© Made with 🔥 by Heather Keller