Microsoft Retail Interactive Demo Experience
Third-party retail demo experience for Office 365
Creative Director
Office 365 was made for people that want to get the most out of their time: tech-forward achievers.
As the creative director for the worldwide retail demo experience team, I strategized how we would be able to drive awareness and show people how Office 365 would benefit their lives in a retail environment.
Therefore, I chose to revise and rethink the demo app experience.
Why demo documents?
Proves the product truths
Customer engagement is the highest
High customer engagement leads to higher conversion rates
Rethink + Revise
X Demo Title
Customers know what they are about to do
X Time
Customers have control over in-store time management
X Visual Reference/Video
Shows how the demo works
X Directions
Clear and concise directions for the customer to correctly interpret
X Navigation
Navigation leading to other demos or back to the Retail Demo App for a seamless experience
Old Demo Prototype
Solution
Developed a task-pane add-in application. This is an application contained within each demo document.
Rethink + Revise
✓ Demo Title
Customers know what they are about to do
✓ Time
Customers have control over in-store time management
✓ Visual Reference/Video
Shows how the demo works
✓ Directions
Clear and concise directions for the customer to correctly interpret
✓ Navigation
Navigation leading to other demos or back to the Retail Demo App for a seamless experience
New Demo Prototype
lo-fidelity mockups
hi-fidelity mockups
Specs
Scaled to device size
Translated in 32 languages
Tools
Pencil + Paper
Adobe Creative Suite
Sketch + Zeplin
Microsoft Office
Microsoft Dev Center + Github
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by Heather Keller