UX and Visual Designer
The Ask
Create a digital-first event experience to empower the attendees of the 2018 Channel Summit.
Concept Development
First, I took a deep dive into fiction and non-fiction books reflecting on the human story.
Concept
Layered Stories: the idea of storytelling with the confidence and modern aesthetic of the Microsoft brand, marrying a digital first mindset with the timeless commonalities that our stories bring
Event Attendee Journey Map
Created a journey map to discover opportunities and gaps for the event microsite.
Wireframes with User Flow
Final Website Design
The shipped design had a few differences compared to the initial wireframes.
1. The event space had it's own history and story to be told and that page was included on the website menu and launched a new page
2. The weather section was unnecessary and removed
Specs
Responsive Website
Tools
Pencil + Paper
Adobe Creative Suite
Sketch + Zeplin
InVision
Work
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