Comic Book by BOOM!
Created as part of my Master of Science degree in Experience Design at the VCU Brandcenter.
In 2013 Steven Universe was released as a Cartoon Network animated series by Rebecca Sugar.
It is a coming-of-age story about a half-alien boy named Steven Universe living on Earth in the fictional town of Beach City. He is raised by three female humanoid aliens and taught how to protect Earth from their own kind.
1. It must mirror the show's positivity.
2. Whatever was created had to be fun.
3. The prototype must have a surprise and delight.
4. The content and or end result will need to be based on both the television series and the comic book due to a limited number of comics available.
5. Time: The research, design, and prototype had a week deadline. Therefore, the prototype's mechanics could only be built with locally sourced materials from hardware stores and Radio Shack.
6. Hypothetically, the prototype was created for National Free Comic Book Day. That meant that the final design needed to stand out from other promotions.
I was inspired by Steven's childlike curiosity.
I thought, what would we miss if we didn't explore, pause to think, question things, and lost our inner childlike curiosity?
More importantly, could Steven Universe reinforce this type of thinking beyond those who read or watch the cartoon?
2. The hashtag is linked to a custom trigger created with IFTTT that states if an image is uploaded to Instagram with the hashtag #StevenSurprise then it will send a signal to a littleBits Cloudbit. In layman's terms, a Cloudbit is like a remote control connected to the internet. In this case, the Cloudbit acts as an on/off switch.
Although the limited time for execution made for a less than perfect execution, #StevenSurprise did work.
There was a need for more testing to determine the effectiveness of the concept.
However, when the prototype was displayed outside of a comic book store and elsewhere, a lot of people stopped to look or yelled, "Steven!"