side work +
For the next iHeartRadio music festival, we have created a prototype to represent what would be a gigantic geometrical iHeartMedia logo that would exist on stage. The projection mapped visuals are synced with both the music and festival goer's heartbeats using the iWatch app.
After iWatch users download the iHeartRadio app, they may connect to the heart rate monitor. Depending on the audience’s heart rates the colors on the sculpture will change and the music will set the pace for the visuals.
If this were to be executed, iHeartMedia could see a boost in user onboarding of the iHeartRadio iWatch app and generate conversation over social media.
While at VCU Brandcenter, I created a personal brand experience inspired by The Heather's movie opening scene.
From there, I designed a built a booth from MDF board. I applied flock to both the booth's side panels and the laser-cut wooden logo.
Advertising agencies and tech firm representatives came to check out the booth and drink Cheerwine. Overall, it was well received, and a good time.