Aston Martin is as passionate about their automobile as Sahouri is serious about their private client insurance coverage.
As a designer, I created a booklet influenced by both Aston Martin and Sahouri to explain all of Sahouri's insurance offerings.
The typeface choice, Helvetica Neue, was chosen for readability and simplicity. In 2013, this font was used by the Sahouri brand. All design choices were reviewed and approved by Aston Martin's marketing department and photography was provided by Aston Martin.
In addition to the design, I wrote and simplified the content to convey the importance of additional coverage.
Aston Martin dealers in the Northern Virginia and Maryland areas distributed the booklets to their clientele.